The formula for the most desirable headshot is quite simple: look straight into the camera with a nice smile, stand under natural light, style your hair nicely, a groomed face for men and a minimal, natural make-up look for women (that is if you wear make-up), and a simple background like a brick wall.

“Everyone wants someone who is approachable and smiling is the cheapest way to do that,” says Maria Avgitidis, CEO and head matchmaker at Agape Match in New York City. “Looking into the camera shows you’re ready to go and the eyes are the window into your soul.” Your picture should look like your best friend took it because you don’t want a photo that looks like you’re posing at a cheesy mall portrait studio. As for picture faux pas, sunglasses, baseball hats, and a stone cold face don’t make you look mysterious.

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